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Dropcards Speaks to Yogi Lonich

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[As part of our continuing spotlight series, we are exploring the opinions, advice, and experiences of some of the brightest minds in the entertainment industry. Please feel free to be part of the conversation by emailing us hello@dropcards.com.]

As former Buckcherry, Wallflowers and Fuel member, California born and raised artist, Yogi, has a curriculum vitae which reads like an encyclopedia of musical legends sharing the stage and/or recording with artists including Chris Cornell, Melissa Etheridge, Yusuf Islam (Cat Stevens), Shakira, DJ Zedd, Richard Marx, Kid Rock, Natasha Bedingfield, Nikka Costa, Five For Fighting, Bonnie Raitt, Booker T Jones and Meredith Brooks. He was also honored to play with Jimi Hendrix’s own Mitch Mitchell and Billy Cox at the Rock n’ Roll Hall of Fame opening of the Jimi Hendrix exhibit. Touring support with rock icons The Rolling Stones, Robert Plant, Aerosmith, AC/DC, KISS, Lenny Kravitz, Linkin Park and Korn are a mere few included in an impressive career, which just keeps getting stronger. Away from the world of touring, filming, traveling, and the Grammy’s, Yogi has put his undoubted and versatile talent to good use, and has produced two solo albums and a rock band project. 

Dropcards’ Steve Ceragno sits with Yogi Lonich to talk about the music industry and his new record, Sitting on Top of the World, released earlier this year on January 28, 2104.

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You are one of the busiest working musicians out there, how did you go from local guy to first call session and touring guitarist?

YL: It all just happened overnight…Actually, it happened over 10 years of paying dues in clubs, getting a Bachelor of Music degree, making contacts, practicing, learning to be professional and audition properly, among dozens of other things. It is of upmost importance for one to ultimately do what they love whether they’re paid for it or not. Also, having the right “vibe” has come in more handy than playing well on more than one occasion.

On the topic of recording, do you think current technology impacts the way an artist writes and records, versus the way it was done twenty-five years ago?

YL: Clearly. It costs nothing to make a studio quality recording these days, so that enables the market to be saturated with product. That’s why so much music is free and readily available. It also allows artists to have less of a filter. We can simply create without putting so much stock in recordings because of budget constraints and can do away with “this is my only shot” type of mentality. We are free of record labels.

What should a band be doing that perhaps they are overlooking or not focusing on? 

YL: Although it’s tiresome, social media/marketing is key in today’s industry. I honestly am beginning to find it somewhat repulsive, but as a self-run artist, one must undertake such efforts. There are people who are making literally millions from monetized YouTube pages. Although, at a certain point, I just want to make music.

Were there any mistakes throughout your career that you wish you could ‘do-over’? 

YL: No. I’m proud of all the work I’ve done. I’ve learned something from every artist and musician I’ve worked with. I guess I’m just not the regretful type. I like to live in the moment and soak up as much as possible.

As an artist-owned label, keeping an eye on the budget is important. How do you prioritize your promotional budget? If you could only spend money on one thing – say, a radio promotion company, a print media promotion company or advertising, what would you choose? Why?

YL: I would probably focus on social media, videos and bloggers. Everyone is constantly on their phones; much more than reading or listening to the radio these days. If you can go viral on the internet, that is exponentially more successful than having folks hear you on the radio.

What are some other notable artists you’ve either performed with or opened for?

YL: Played or casually jammed with: Chris Cornell, Buckcherry, The B’z, Fuel, Filter, Booker T, Bonnie Raitt, Prince, Melissa Etheridge, Natasha Bedingfield, Mick Jagger, Seal, Kid Rock, Sarah Mclachlan, Slash, Axl Rose. I’ve opened for The Rolling Stones, AC/DC. Kiss, Aerosmith, Cheap Trick, Lenny Kravitz, Linkin Park, Korn. It just keeps going…

We’ve spoken a few times about where digital music has gone over the last decade, and how Dropcards ties physical product with the digital download. Why do you think Dropcards seem to work for artists such as yourself?

YL: Dropcards are the new business cards, only digital. You can access EPKs, video and audio, and communicate virtually anything directly to a person. It has a personal touch and is a unique and fairly new idea. People respond well to it.

You have a brand new record you are releasing this year in which you are infusing a banjo into your music. How’s the record coming? 

YL: It’s coming along brilliantly. I haven’t felt this kind of excitement about an instrument (banjo) in ages. I feel like I’m connecting to something primal, something with deep roots that transports me to a universal place. I’m fortunate to have Los Angeles session man, Toss Panos, on the drums. He brings a lot to the recordings. I enjoy treating each album as a unique time capsule. Each successive album will be different than the previous.

www.yogimusic.com

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Turn the Page toward Better Results with Dropcards

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Dropcards are an inexpensive way to engage your readers and get them hooked on your new projects.

Dropcards are all you need to promote your book. Provide recipients with access to an audiobook, a chapter sample, interviews and more. Uncover a new way to publicize your work with Dropcards.

Our cards are also easier to transport from place to place. 100 books can take up a lot of space, are cumbersome and heavy — but 100 Dropcards fit right into your suitcase. Make book signings, events, and book tours a whole lot easier for you.

Dropcards are the ultimate way to promote your book. Dive into your next project with Dropcards, and get 10% off for booking your first order today. Mention code BOOKCARDS10.

Coupon code expires 6/1/14.

Dropcards - The Next Big Thing to Happen to Books

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Sure, Dropcards are synonymous with music downloads, but we’re also known for our work with multiple genres — like books. 

The publishing world has embraced us in a big way. We’ve worked on Dropcards for a James Patterson audiobook, a J.R.R Tolkien download, and a Harlan Coben download inspired by his new thriller, “Shelter” — just to name a few. Our fast turnaround times and our dedicated customer service will help you with all of your promotional needs, cover to cover. 

Use Dropcards to provide fans with anything from chapter samples to full audiobooks, interviews, and more. Dropcards are lightweight, small and loaded with valuable content. You can always have your cards in hand to promote your business at any conference or book signing.

Drop Dead (Gorgeous) Dropcards

We know you like contests, so we have a new one for you. 

Take a picture of anything Dropcard related - a concert, a book or even the card itself -  and use the hashtag #dropcards to get the chance to win 250 free cards. The best, most innovative photos win. We know all of you are very creative, so put those photography skills (or filter skills, for that matter) to good use!

Follow us @dropcards to see if you are the winner, announced Friday, May 2nd.

When you take a day off at #Dropcards, you may return to rubber bands around everything at your desk — even your banana. #officepranks #dayoff #workhardprankhard #banana #rubberbandsleaveagrossresidue

When you take a day off at #Dropcards, you may return to rubber bands around everything at your desk — even your banana. #officepranks #dayoff #workhardprankhard #banana #rubberbandsleaveagrossresidue

It’s Not Too Late To Order Your Dropcards For Upcoming Festivals

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Despite all this snow, spring is on its way here (we promise!) — and so are the festivals! 

March means one thing — all you cool kids will be heading to music week in Austin on March 11th. Load up your carry ons with Dropcards and be ready to promote your music once you’re there. And just because that huge music festival in Canada has been bumped back to May doesn’t mean you can’t get a head start on creating Dropcards for it. 

Even though showcase season is only a few weeks away, it’s not too late to order your Dropcards — not even for shows in Austin. And why not be ahead of the game for Toronto and cash in on this great offer!

We’re giving 10% off all festival orders between now and March 31, 2014.

Just enter the code FEST2014 at checkout. 

p.s. Shoot us an email at hello@dropcards with your showcase info. We’d love to help you spread the word!

Happy Holidays Packages From Dropcards

Give Dropcards This Holiday Season

The most wonderful time of the year will be here in a matter of days, making now the perfect time to decide on a holiday gift for your fans.

Whether you’re giving away a b-side of your band singing Frosty the Snowman or a full release or you’re an author giving out a holiday-themed novella or your latest full-length novel, you can easily do it, and do it all, with Dropcards.

Our Happy Holidays Package makes it so super simple. (And there is plenty of time to place holiday orders.)

Just order your holiday greeting cards from Dropcards, and we can print them and affix your Dropcards directly inside. We can even handle the mailing and fulfillment — all we need is a spreadsheet of mailing addresses. Yep, the holidays can be that easy.

Plus, right now, we have special pricing for our Happy Holidays Package. Just call it our gift to you.

We’re always here to help you find the best solution, and the holidays are no different. Email hello@dropcards.com for a quote on your holiday project or call us at (800) 608-2811.

P.s. If you need Dropcards to hand out at holiday events, of course, we can make that happen, too. Let’s talk.

Client Spotlight: Perez Hilton’s One Night in Brooklyn

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Sure, people are still talking about the Miley Cyrus performance at the VMAs. But those twerk-and-tongue-obsessed folks certainly didn’t attend Perez Hilton’s One Night in Brooklyn party at the Music Hall of Williamsburg in Brooklyn the night before the VMAs. Because if they did, they’d have better things to talk about. 

Perez Hilton’s One Night in Brooklyn was a huge event, sponsored in part by VH1 Save the Music, Red Bull, Wet N Wild, Monster Products and more. Performances included almost a dozen bands and artists, like The Boom Boom, LIZ, Ivy Levan, KAY, and Fifth Harmony. 

We were excited to print these colorful Press Passes and All Access Passes for the event. The passes were an easy way to get the proper credentials to the press covering the event, as well as to the special VIPs who got access to a something little extra.

With our super fast turnaround time, we can produce passes for you really quick — even if your event is coming up. Typically, we can produce cards from proof to print in 5 days or less. 

If you have something coming up, get in touch at (800) 608-2811 or hello@smartypass.com, and we’ll hook you up. 

Not Just For Bands

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Sure, Dropcards and bands go hand in hand, but did you know these cards can work for just about anything? 

From preview chapters of books, entire audiobooks, comedy records, movie trailers and scene clips, film soundtracks and more, Dropcards are an easy (and inexpensive!) way to promote your latest project — whatever it is. 

Check out some recent Dropcards projects we were really stoked to work on. 

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Oblivion 

This past spring, Tom Cruise and Morgan Freeman teamed up in the post-apocalyptic science fiction film Oblivion. To help promote the movie at their Oblivion Experience event held at Viceland during SXSW Film, Universal Pictures handed out Oblivion Dropcards as a fun giveaway item. 

The Dropcards provided recipients with access to download the song “StarWaves” from the French electronica band M83. The song is featured in the movie’s soundtrack. Artwork for the film was included on the Dropcards and the eye-catching custom landing page tied everything together. 

Films and their soundtracks are an awesome way to use Dropcards. They’re a fun and affordable way to promote the latest releases. 

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Erik Griffin

You know him as Montez Walker on Comedy Central’s Workaholics, but did you know Erik Griffin is also a hilarious stand-up comic? He is. And we have the Dropcards to prove it. 

We recently did Dropcards for his debut stand-up album, Technical Foul: Volume 1. The record is out on SideOneDummy Records and features 22 tracks and a bonus song “My Queen,” which Workaholics fans will recognize as Montez Walker’s love/sex ballad to his wife Colleen.

Much like music, Dropcards work great for stand-up comedy tracks and full albums. It’s easy to handout Dropcards for comedians at shows and festivals. 

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James Patterson

Everyone knows James Patterson, the legendary thriller author whose books have sold over 270 million copies. That’s why we were beyond excited to work with Hachette Audio on Dropcards that offered a collection of his books. These Dropcards were distributed at various book publisher events and were the easiest way to hand out five different audiobooks at one time.

The books ranged from kid titles to adult-only novels; titles include Middle School, the Worst Years of My Life, I Funny: A Middle School Story, Alex Cross, Run, Private Berlin, and Secret Honeymoon

There was no easier way for Hachette to offer something physical to attendees yet provide them with something so portable. 

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The Butler

Recently we did a fun project for the audiobook of Simon & Schuster Audio ’s The Butler: A Witness to History. 

Check out the press release for the book, which inspired the recently released feature film Lee Daniels’ The Butler, here:

Simon & Schuster Audio Press Release

Audiobooks and Dropcards make perfect sense because the setup and distribution of a promotion using them is super easy, whether it’s for one event or many across the country. 

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Jug Face 

We recently worked to produce Dropcards for an eerie compilation for the new movie Jug Face, a creepy, tense horror-thriller that is driven by its intense score. 

The Dropcards for Jug Face were distributed at various film festivals earlier this year and the score and the original motion picture soundtrack was created by by indie music veteran Sean Spillane best known for his time in the band Arlo and for penning the soundtrack to the horror film The Woman. 

Dropcards and soundtracks are a match made in cinematic heaven. Not only are they a simple and cost-effective way to deliver music, they also tie in the movie artwork into the promotion on the card and landing page. 

Client Spotlight: 4Knots Music Festival

Ahoy! 

One of the most fun projects we worked on this summer was a series of smartyPasses for the Village Voice’s 4Knots Music Festival at the South Street Seaport in New York. 

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The Dropcards/smartyPass team was stoked to be invited to the event — as you can see below — which featured awesome bands, including The Babies, Parquet Courts, The Men, Reigning Sound, and Kurt Vile & the Violators. 

Regretfully, we have no photos of our very own Steve Ceragno or his lovely wife Nyeri who also joined us for the event. :(

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We got to spend the day on a huge, historic ship, which had a great view of both stages and gave us access to an open bar and all the gourmet hot dogs we could eat. 

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It was a day of living the dream, complete with an epic ride home. We made Kristen and Lucy ride in the way, way back.

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Thanks again to the Village Voice for inviting us to the event! 

Want to see your project on an upcoming newsletter? Sure you do. Shoot us an email at hello [at] dropcards [dot] com with details and images. We love seeing your projects in action, even if we can’t be there in person.