This card shape is called a Dropcard with detachable key tag. Diesel cleverly used the card as a raffle ticket to give away a trip to Glastonbury, as well tickets to see The Dead Weather. When customers purchased clothes at a participating stores they received the card, wrote their info on the detachable ticket (with writable surface!) and gave it to the cashier. Customers are holding on to their cards for the big draw tomorrow to see if they won. They can visit the landing page printed on the card for rules, prizes, and a streaming music video from the band. Check out the video for “Die By The Drop”, by clicking the photo above.
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