Dropcards

We make download cards. This is our blog.
August 12
Gift With Dropcards Purchase = Happy Customers As if we didn’t need another reason to have an ice cream break, Ben & Jerry’s steps in and gives us one.  Ben & Jerry’s has had a strong connection with music over the years, so it’s no surprise they have created a new ice cream flavor with it  in mind. The new flavor is called Bonnaroo Buzz, and features all sorts of caramel, and toffee goodness.  Beginning this month if you stop into a participating Ben & Jerry’s scoop shop and order any “Bonnaroo Buzz” treat you receive a Dropcard featuring Bonnaroo past and present artists.  There are three versions of the cards which feature different music (so you’ll just have to force yourself to go back and get more ice cream).    Download cards are versatile. They can be used pretty much any which way you decide. It’s a simple matter of either promoting or selling your digital content and then figuring out the best way to distribute your cards. Amongst the many distribution methods I’ve seen, gift with purchase promotions like the Ben & Jerry’s case above, are a simple and effective way to go. People are happy when they receive gifts. Why do you think we signed up for all of those credit cards in college? Ultimately the end result will be that wonderful marketing data you’re after, and exposure for all of your artists on the card. Everyone wins!

Gift With Dropcards Purchase = Happy Customers

As if we didn’t need another reason to have an ice cream break, Ben & Jerry’s steps in and gives us one.  Ben & Jerry’s has had a strong connection with music over the years, so it’s no surprise they have created a new ice cream flavor with it  in mind. The new flavor is called Bonnaroo Buzz, and features all sorts of caramel, and toffee goodness.  Beginning this month if you stop into a participating Ben & Jerry’s scoop shop and order any “Bonnaroo Buzz” treat you receive a Dropcard featuring Bonnaroo past and present artists.  There are three versions of the cards which feature different music (so you’ll just have to force yourself to go back and get more ice cream).   

Download cards are versatile. They can be used pretty much any which way you decide. It’s a simple matter of either promoting or selling your digital content and then figuring out the best way to distribute your cards. Amongst the many distribution methods I’ve seen, gift with purchase promotions like the Ben & Jerry’s case above, are a simple and effective way to go. People are happy when they receive gifts. Why do you think we signed up for all of those credit cards in college? Ultimately the end result will be that wonderful marketing data you’re after, and exposure for all of your artists on the card. Everyone wins!

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